Juventus Handed Huge Financial Boost With Jeep Increasing Sponsorship to €42m-a-Year

Juventus have been handed a major financial boost after Jeep decided to up their sponsorship significantly to €42m-a-year.

The Serie A champions​ also revealed that they have opened negotiations with Jeep over a renewal of their sponsorship, which is set to end in 2021.

On Juventus’ official website, it states that a sponsorship increase of €25m comes from ‘the excellent sporting performances achieved in recent years by the first team’.

Cristiano Ronaldo

Their statement reads: “It is announced that, due to the excellent sport performances achieved in recent years by the first team which contributed to the club’s improved UEFA ranking, and due to the increased Juventus brand awareness at a worldwide level, Juventus Football Club S.p.A. and FCA Italy S.p.A. agreed to increase the yearly fixed Jeep sponsorship consideration by € 25m for 2019/2020 and 2020/2021 football seasons, including of certain additional sponsorship rights. 

“The other provisions set out in the sponsorship agreement executed in April 2012 and in force until 30 June 2021 remain unchanged.”

Jeep have been ​Juve’s sponsor since 2012, and since then the club have won every league title and been to two Champions League finals, illustrating the reason for the sponsorship increase. The initial sponsorship was €17m, so a jump to €42m is a huge bonus for the Italian giants.

Jeep is an American car manufacturer and is owned by Fiat Chrysler Automobiles, which is also owned by Exor – Juve’s majority shareholder. 

Cristiano Ronaldo

They will undoubtedly be pleased with the club’s start to the 2019/20 season under new manager Maurizio Sarri, as they currently sit at the top of Serie A, one point ahead of Antonio Conte’s Inter side.

They are also at the top of their Champions League group alongside Atletico Madrid and qualification for the knockout stage is looking almost certain. With ​Cristiano Ronaldo up front, they will be looking to go deep into this year’s competition.


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